Cherokee Uniforms Seeks the `BEST OF THE BEST’ in Nursing for 2004 Cherokee Inspired Comfort Award

LOS ANGELES, Calif.  – Cherokee Uniforms has announced the official start of the nomination period for its 2004 Cherokee Inspired Comfort Award. Until June 30, 2004, individuals are encouraged to nominate nurses in three categories who, through exceptional service, sacrifice and innovation, have profoundly impacted the lives of others.

In its second year, the Cherokee Inspired Comfort Award was developed to acknowledge the expertise, dedication and compassion that nurses demonstrate during every work shift.  This award program raises public awareness of the profession by putting the winners’ extraordinary accomplishments in the spotlight. Cherokee will announce the winners nationally in September 2004.

“Nurses are highly skilled, innovative, clinical professionals, and they are often undervalued by many of those who depend on them,” said Michael Singer, president and CEO of Cherokee Uniforms. “We established the Cherokee Inspired Comfort Award to raise awareness of the profession and of the unique professionals who serve us and our loved ones every day.  At a time when the nation is experiencing a dramatic nursing shortage, we believe these stories will encourage nurses on the front lines and inspire more men and women to join this vital profession.”

The 2004 winners will come from three categories: Registered Nurses (RNs), Licensed Practical Nurses/Licensed Vocational Nurses (LPNs/LVNs) and Student Nurses. Nurses may be nominated in up to two categories but only may win in one.

Cherokee Uniforms is offering a $2,000 grant to the first 10 nursing associations and the first 10 nursing schools to submit 200 entries.

Winners of the 2004 Cherokee Inspired Comfort Award will receive a variety of prizes.  The top prizewinner in each category will receive an all-expense paid Caribbean cruise for two and a specially engraved stethoscope. Additional prizes for eight national winners in each category include all-expense paid trips to the 2005 convention of their specialty association or state nurse association, annual memberships to the nurse association of their choice and engraved stethoscopes.  All winning nurses will receive a 2004 Cherokee Inspired Comfort Award trophy, a medical wardrobe of Cherokee scrubs and Rockers footwear, and will be included in Cherokee’s 2005 Inspired Comfort Award calendar.  Additionally, the individual who nominates a top prizewinner will receive an engraved stethoscope and a medical wardrobe.

Submission forms and guidelines are available at Cherokee Uniforms’ website - www.cherokeeuniforms.com.

Source: Cherokee Uniforms

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