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Staffing Firm Launches Reality Show to Combat Nursing Shortage
11/29/2005
SAN DIEGO -- Access Nurses, a national nurse staffing company, is combating the nation's nursing shortage and encouraging more people to enter the profession by changing the image of nursing through its new reality show, "13 Weeks." By creating a show about six travel nurses on a dream assignment in southern California, Access Nurses shines a spotlight on the unsung heroes of medicine. Travel nurses are highly qualified healthcare professionals who travel the country working in hospitals with acute needs for thirteen weeks at a time. 13 Weeks will showcase the very intense and challenging hospital work environment, the thrill of exploring Southern California, and the demands of living with five new roommates. "Nurses have traditionally been portrayed in the media as helpers and assistants. Nurses are heroes, and on 13 Weeks they will be shown as compassionate and compelling protagonists," says Alan Braynin, CEO of Access Nurses. Access Nurses' mission with the show is to encourage more people to enter the nursing profession by highlighting the tremendous skill, benevolence and dedication of nurses and the adventure and excitement of the travel nurse lifestyle. Access Nurses will release the first in a series of webisodes on the 13 Weeks Web site (www.nursetv.com). Each episode will provide insight into the characters' lives and reveal some of their individual experiences in Southern California. A new webisode will be unveiled each Wednesday starting November 23, 2005. The full show, to be released in 2006, will consist of thirteen 30-minute episodes. Access Nurses is producing the show in conjunction with San Diego-based Raw Productions. Hospital footage shot at Western Medical Centers Anaheim, Western Medical Center Santa Ana, Chapman Medical Center in Orange and Coastal Communities Hospital in Santa Ana, captures the challenging and rewarding efforts of each nurse. Hospitals across the nation are having a difficult time filling nursing positions, a need that is expected to grow as baby boomers continue to age. The United States Department of Labor predicts that the country will have over 800,000 unfilled nursing positions by the year 2020. About Access Nurses Source: Access Nurses
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