Folgers Offers Stomach-Friendly Coffee

CINCINNATI -- The Procter & Gamble Company's Folgers® brand introduced Simply Smooth™, a stomach-friendly coffee, which offers consumers the freedom and confidence to enjoy their favorite beverage again. It is estimated that about 35-40 million American adults have decreased or eliminated coffee consumption because of stomach discomfort.

Folgers Simply Smooth is the first major category innovation since the launch of decaffeinated coffee over two decades ago. The new stomach-friendly coffee provides a very smooth drinking experience, while offering the great mountain grown taste and aroma of Folgers.

"The selection of beans and the specific roasting process are designed to limit the formation of compounds, such as certain phenols, that may be associated with stomach discomfort," explained Mark Sterling, MD, director, division of gastroenterology, UMDNJ-New Jersey Medical School.

"New Folgers Simply Smooth provides consumers who have cut back due to stomach discomfort with a great tasting stomach-friendly coffee, and gives them permission to enjoy a second cup," said Doug McGraw, vice president of global coffee for Procter and Gamble.

New Folgers Simply Smooth will be available in medium-roast regular and decaffeinated varieties beginning in May 2006 at mass merchandisers, grocery and drug stores nationwide. The regular variety will be available in convenient 11.5 oz. and 34.5 oz. AromaSeal® canisters to help maintain freshness. Decaffeinated Simply Smooth will be offered in the 11.5 oz. AromaSeal® canister. Folgers Simply Smooth will be priced in line with Folgers Classic Roast Decaf.

Source: The Procter & Gamble Company

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