Celiac Disease and Food Allergies Mean Customers Eat Out Less Frequently

CHICAGO -- Over 2,700 consumers and businesses from 35 countries participated in a new three-dimensional research study: Understanding Gluten and Allergen-Free Experiences of Guests & Hospitality Worldwide. The international findings deliver an innovative 360-degree view of market trends and expectations based on quantitative and qualitative insights from customers living with food allergies, celiac disease and/or gluten-free diets, as well as food service providers.

There are currently 300+ million individuals worldwide managing special diets, resulting in decreased quality of life, lack of empirical market data and a void in general public awareness. To address these challenges, AllergyFree Passport® and its affiliate, GlutenFree Passport®, exclusively sponsored and funded this pioneering initiative that was supported by global organizations.

The unique research, released in commitment to global food allergy and celiac awareness initiatives throughout May, indicates that all aspects of "quality of life" and society are significantly impacted by gluten- and allergen-free diets. Guests eat out less and travel less due to concerns including the safety of their meals and lack of knowledgeable hospitality personnel.

There is also a tremendous gap in perspectives of understanding special diets between consumers and providers. While gluten- and allergen-free guests represent a profitable and loyal customer base, businesses are missing opportunities to capture this valuable market.

"We envision the empirical data, coupled with thousands of qualitative insights, will drive change throughout the world improving quality of life and expanding industry revenues," states Kim Koeller, president of AllergyFree Passport. "Training for food service and medical professionals, better-tasting products and increased public awareness are the top priorities for a global call to action."

Widespread understanding of special dietary needs by businessesschools, healthcare providers and consumers is crucial going forward for this exploding yet underrepresented segment of the global population.

For a complimentary executive summary, detailed 60+ page research report or more information, visit www.allergyfreepassport.com or www.glutenfreepassport.com. To access the world's largest directory of gluten-free establishments, visit www.glutenfreeonthego.com.

Source: AllergyFree Passport; GlutenFree Passport