Virtual Colonoscopy Reimbursed by Horizon Blue Cross Blue Shield

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ATLANTA - Officials at Given Imaging are reveling in their most recent success. The creators of the M2A capsule virtual colonoscopy have recently learned their device will be covered by Horizon Blue Cross Blue Shield of New Jersey.

"The capsule technology has gone well beyond the realm of an experimental device and its benefits to patients are proven. There is not question that it is a valuable and effective technology that should be universally covered by providers and utilized by physicians in diagnosing the small intestine," says Jeffery Hartford, MD, a gastroenterologist at the Hunterdon Medical Center in Flemington, New Jersey.

For additional information about the device, visit: www.givenimaging.com.

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