NEW YORK, N.Y.—Katie Couric and others recently announced the "Make That Call" campaign to promote colon cancer screening for National Colon Cancer Awareness Month. Couric was joined by New York-Presbyterian and its Jay Monahan Center for Gastrointestinal Health, the Entertainment Industry Foundation's National Colorectal Cancer Research Alliance (NCCRA), and ABC.
During the month of March, the campaign will urge New Yorkers age 50 and older, as well as those at increased risk for the disease, to call their doctors to make an appointment to be screened for colon cancer, the second-leading cause of cancer death in the United States. According to the New York City Department of Health and Mental Hygiene, colonoscopy is the preferred colon cancer screening test in New York City.
"Make That Call" will include public service announcements featuring Ms. Couric that will air on ABC stations across the country. In addition, interactive educational posters and fact sheets will be displayed around New York City and will feature barcodes that allow smartphone users to connect to the MakeThatCall.org website for more information.
Collaborating on this annual citywide initiative to increase colon cancer screening are the New York Citywide Colon Cancer Control Coalition (C5), American Cancer Society, American College of Gastroenterology and American Society for Gastrointestinal Endoscopy. Participating businesses and organizations include the New York Public Library; Brooklyn Public Library, and the Queens Library, which together include more than 200 library branches spanning every borough; Duane Reade; Juva Skin & Laser Center; New York Health & Racquet Club; and Talbots.